Title: How to build a thriving music scene in your city

Presenter: Elizabeth Cawein

Evaluation

Content

  • You tried to catch our attention in your introduction by presenting a list of iconic songs and their associated cities and proposed that any city can become a music city because music is integral to our lives and a necessity. I felt that it was partially effective. It was effective because you set the scene well for the rest of the presentation. It also frustrated me a bit. For one, I felt that you'd made your point maybe halfway through the introduction, and I was ready for you to tell me more. Instead, you spent a minute criticizing New York and Nashville as music hubs and then giving us your metaphysical interpretation of music's importance. I felt that you didn't need to put a negative spin on your topic, and I felt that you lost me in the metaphysical description. Sure, I like to have music playing around me most of the time, but, at least to me, your description seemed over-the-top. The other frustrating item is that even though I've performed and listened to music since I was in Kindergarten, I only recognized maybe one or two of the songs on your list, and I wondered if you were going to exclude me from the presentation.
  • One thing that I would have liked to hear in the introduction is something that would tell me about your experience with making music cities. Have you been involved in any successful campaigns? Or are you a music-lover turned urban-analyst? The whole presentation really rests on your analysis and expertise, so take some time up-front to tell us who Elizabeth Cawein is and your experience in developing music scenes.
  • You seem to want to make strong assertions without backing them up. For example, you told us that culture is what attracts young, talented people to cities. I wondered where you found that fact (or was it just your opinion presented as fact), and it got me thinking of lots of followup questions. Just young people? Does the thriving culture attract people to the city more than do jobs? Do people coming to the city for the culture create the jobs, or do the people coming to the city for jobs bring along their culture and create the nightlife? I know this is all outside the scope (and time constraints) of your presentation; but that's what I started thinking because your assertions were so "this is how it is" without showing any justification.
  • I especially liked your adjectives! 
  • You had a wonderful conclusion. You gave us an effective description of Austin, and then you returned us to the introduction, to identifying what assets our cities have. Then you gave us a very clear call to action. If we want our city to be a music city, you laid out the three steps that each of us can do to accomplish it. Very well done.

Delivery

  • Be mindful of shifting your weight back and forth as you move your gaze. I felt that you had good eye contact with the audience, and it looked like you did well to look at everyone on each of your sides. Often, as you changed your focus from one side of the room to the other, I saw you shift your weight to that leg, too. That made it look like you were nervously dancing.
  • I really liked your facial gestures. I liked how you moved your head and raised your chin as you described a city's attitude to make it happen. I liked the smile as you were describing the elements of music's appeal. I liked the look of earnestness as you described the vibrant scene that attracts people to the city. I liked the quizzical expression as you're asking questions to us.
  • I liked your gestures. They were natural. They went beyond the frame of your body. To me, that meant that they felt open and inviting, especially with this large group. One note I have is when you aren't using your right hand that held the remote, you tend to bend it at your side like an old-styled robot. Just go ahead and keep your arm straight, at your side, when you aren't gesturing. It feels a little weird at first, but it looks perfectly natural to the audience.
  • Overall, I think the presentation was better than my reception. What I mean ... I felt that I'm not quite in your target audience for various reasons. But if I were, I'm certain that I would have been very energized by your presentation. 

Chuck Hinkle has been formally evaluating and coaching speakers worldwide for over thirty years.

“Chuck took my story I was giving at a TEDx conference and turned it into a powerful presentation. Then he coached me so that I could deliver it confidently and effectively. It was the most impactful presentation of all the speakers.” Sr. Business Analyst & TEDx Presenter

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